Let us introduce ourselves
Helping businesses capture the commercial benefits of sustainability through their customers
Say Do is a business change practice pioneering a ground-breaking new approach that helps business leaders drive profit by creating synergy between commercial performance and sustainability.
Using an unrivalled combination of customer insight, business change management and sustainability expertise, we work with companies to discover, define and quantify the value of sustainability, and to facilitate a data-driven process of manageable change that delivers a measurable return on investment.
The commercial opportunity of sustainability is much advertised, but the practical steps needed to seize it are hard to identify
Because the status quo isn’t working
Business leaders are facing ever-increasing pressure from regulators, investors, customers and suppliers to reduce the environmental impact of their operations. The commercial opportunity of sustainability is much advertised but the practical steps needed to seize it are hard to identify. With insufficient evidence to make the investment case, businesses tend to pay lip-service to sustainability, treating it as a compliance matter or PR device rather than a key business driver that can change behaviour at the tills.
The discrepancy between statement and practice – the ‘say do gap’ – applies to companies and consumers alike and is not only hampering urgently needed progress, it is also preventing businesses from capturing important commercial advantage.
Because if you don’t,
others will
Say Do’s mission is to help your business close the ‘say do gap’, not just because it’s a great way to reduce your environmental impact but because it presents a unique opportunity to improve customer lifetime value, boost financial performance and strengthen reputation. Change of this nature is not easy, but we have also seen first-hand that the businesses that embrace it are the ones that pull ahead.
Because we know how
Our experience of working with companies compelled to tackle the sustainability challenge early on shows that businesses need a deep understanding of both their customer needs and the operational drivers of commercial performance in order to generate a return from their initiatives. Our unrivalled combination of best practice customer insight, business consultancy, change management and sustainability expertise makes us uniquely placed to synthesise and serve these two often-conflicting perspectives.
A unique opportunity to improve customer lifetime value, boost financial performance and strengthen reputation
Businesses need a deep understanding of both their customer needs and the operational drivers of commercial performance in order to generate a return from their initiatives
Because we make change manageable
We have developed a ground-breaking, evidence-based process called 4D that combines data from our own in-depth consumer research with established tools and techniques from market research and change strategy, including ROI analysis. We will work with you and your operational teams throughout every step of this four-stage process to deliver actionable, accountable solutions that make change realistic and manageable for all involved. We analyse and measure the potential impact of key strategic options, reducing risk and making the proposition more palatable for investors.
Because we make it happen
We don’t leave our clients with a fixed manual for change because we know that customers and employees don’t always react as predicted and that circumstances can change. We work with you and your operational teams every step of the way, to deploy the programme throughout the whole business. We regularly assess impact and evaluate progress to ensure the required outcome is consistently achieved: your business – profitable and sustainable.
We deliver actionable, accountable solutions that make change realistic and manageable.
Our team
Damien Field
After 25 years in customer research and insight, Damien continues to believe that customer centricity is the key to business success. He also believes that the alignment of businesses and their customers has an essential role to play in solving our environmental crisis; unless businesses support consumers in behaving more sustainably by making sustainability a core part of their customer proposition, we will not make the required progress.
He retains great enthusiasm for unearthing fresh customer truths and working with businesses to identify the opportunity these present. He enjoys the challenge of working with stakeholder teams to understand their different points of view, establish common goals, define the business case and develop actionable plans.
Alison Phillips
Alison’s career has seen her deliver insight programmes in the UK, Europe, Asia and North America, across sectors including media, telecoms, automotive and logistics.
Her expertise spans needs and value based segmentation, NPD, pricing and portfolio optimisation. More recently, her market leading work in automotive, and in particular, the evolution of electric vehicles, has challenged the accepted wisdom around ownership models and the ways in which personal transportation will be used in a more environmentally conscious future; and this work has extended to consider the changing decision drivers for discretionary purchase products across a number of high value sectors.
Representing the voice of the customer in the boardroom, and more importantly, translating this into commercial terms against which strategic development decisions can be made, remains at the heart of Alison’s work.
Deborah Fitzpatrick
Bringing rigour and process to operational delivery, with expertise in data collection and quality management, Debbie’s focus on continual process improvement and team skills development, translates in to highly efficient and skills led project delivery that benefits both staff and clients.
Experienced in national and multi-geography projects through the deployment of local market partners, Debbie ensures that every aspect of partner delivery achieves the same exacting standards that we set for ourselves. And this focus on operational efficiency and prioritisation of competing choices, in turn translates into the recommendations that we are making in our change projects.
Ed Luck
Ed has a commercial background with extensive experience delivering change and innovation across multiple sectors including energy, telco, gaming, construction and education.
With experience from FTSE to start up and everything in between, he has helped to scale businesses nationally and internationally and led numerous multi-disciplinary/ cross functional change projects, building and commercialising insight-based customer and partner programmes, bringing pace to project delivery. The breadth of this experience gives him a balance of strategic and operational capability, with a keen focus on simplifying complexity for customer delivery.
